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Baab

A clearer way into Dubai property.

Services

  • Product strategy
  • Experience design
  • Interface design
  • Frontend development
  • Bilingual experience

Deliverables

  • Responsive property website
  • Search, filters and map discovery
  • Property and community pages
  • Off-plan development journeys
  • English and Arabic interfaces

Baab brings buying, renting, and discovering Dubai communities into one clear property experience. We connected search, property details, cost breakdowns, off-plan journeys, and bilingual navigation through a coherent visual system. The website gives people useful information at each stage, from choosing a neighbourhood to starting a conversation about a home.

The real Baab homepage displayed on a graphite laptop in a warm architectural setting

Give discovery a clear starting point

Baab begins with the visitor’s purpose: buying or renting, then choosing a community and the size of home. The catalogue adds property type, maximum price, and sorting, with list and map views offering different ways to explore the same homes. Saving a listing keeps a potential choice within reach while the search continues.

Make the decision details visible

A property page brings its photography, key facts, features, location, and enquiry entry into one place. A separate cost panel brings the asking price, fees, and completion total together, while a mortgage illustration gives the financing journey its own context. The agent identity and viewing form give the visitor an understandable next step within the same experience.

Explain the place and the plan

Community guides introduce the setting around a home and connect it to relevant listings and agent profiles. The off-plan journey has its own structure: development imagery, key facts, a handover point, and a dated payment schedule. These routes give different kinds of property decisions room for the information they need.

One product, two reading directions

The English and Arabic experiences share the same brand and core journeys, with the Arabic interface switching to a right-to-left layout. On a phone, the search controls stack around the primary task rather than shrinking the desktop page. The experience carries its identity across languages while keeping property discovery close at hand.

Baab’s actual English and Arabic mobile homepages with their original left-to-right and right-to-left layouts
One visual identity, adapted for two reading directions.