Custom haircare, made just for you.
Function of Beauty is a customizable haircare brand that formulates made-to-order shampoo, conditioner, and treatments based on each customer's unique hair profile. Users take a quick two-minute quiz about their hair type, goals, damage level, and styling habits, and the brand creates a personalized formula shipped directly to their door. The product line spans haircare, bodycare, and custom sets, all clean, vegan, cruelty-free, sulfate-free, paraben-free, and dermatologist tested. With a subscription model and transparent pricing, Function of Beauty makes personalized haircare accessible at scale.
Function of Beauty presents haircare through a clear visual family: distinct bottle colors, recognisable labels, and products grouped around different hair types. The photography gives the shopping experience a tangible starting point.
The catalogue then connects that product identity to discovery. Hair type and product preferences appear near the top, helping shoppers narrow a broad collection before opening an individual item.
A family of formulas. Original product photography preserves the real packaging and hair-type labels.
The product page turns a broad promise of custom haircare into specific choices. A name field, hair type, goals, thickness, scalp moisture, and fragrance make the available decisions visible.
These details are presented as short, separate controls with supporting labels and illustrations. The close-up keeps the actual product-page language, showing the existing configuration experience rather than an imagined checkout.
The wider range extends beyond shampoo and conditioner into supporting products such as serum and styling primer. The product photography keeps those items connected to the same visual identity while making each format distinct.
Warm lifestyle photography brings the collection back into an everyday setting. The final image pairs the original product scene with the brand’s wordmark, giving the page a quieter close before the next project.
Supporting the routine. Real serum and styling-primer assets presented on separate warm color fields.
