Everyday jewellery, with a little intelligent guidance.
Saleeca brings everyday jewellery and thoughtful gifting into a warm, personal shopping experience. We built a storefront supported by an AI jewellery assistant that helps shoppers find a piece that suits them, a custom MCP integration for managing products through ChatGPT, and email alerts with dedicated templates. The result connects how people discover the collection with the tools the business uses behind it.
Choosing jewellery is personal. Saleeca’s AI chatbot gives shoppers a way to describe what they are looking for and get help finding a suitable piece. In the live experience, a request for everyday earrings under Rs. 700 returned named catalogue suggestions with listed prices and product imagery. The assistant also introduces guidance in English, Urdu, and Roman Urdu, while keeping order-specific questions directed to the business.
The collection brings earrings, bracelets, rings, and necklaces into one browsable experience. Category filters, sorting, wishlists, and a shopping bag let people move from a broad interest to a particular piece. Product details pair the original photography with a description, listed price, and clear next actions, preserving the character of the brand throughout the shopping journey.
Discover the collection. Browse by category, then explore the pieces that feel right.
Behind the storefront, we built a custom Model Context Protocol (MCP) integration for product management, connected with ChatGPT. It gives the business a conversational way to work with its products, extending the project beyond the customer-facing website. The shopping assistant supports the shopper; the custom MCP integration supports the people managing the catalogue.
The project also includes email alerts and dedicated email templates. These give the business a communication layer alongside the storefront and its product tools, with considered email presentation as part of the delivery. Together, the customer experience, catalogue management, and email system form a connected ecommerce project.
Saleeca’s responsive experience carries the same warm palette, expressive typography, and product photography onto a phone. Jewellery discovery sits alongside the brand story and gifting entry points, so the experience can move between a personal purchase and a thoughtful present without losing its identity.
